Publications
Publications
- 1981
- More Progress in Consumer Satisfaction/Dissatisfaction Research
Consumer Satisfaction and Dissatisfaction in the Elderly Market
By: S. Ash, J. Quelch and D. Gardiner
Citation
Ash, S., J. Quelch, and D. Gardiner. "Consumer Satisfaction and Dissatisfaction in the Elderly Market." In More Progress in Consumer Satisfaction/Dissatisfaction Research, edited by R. Day and H. Hunt, 86–96. Bloomington: Indiana University, School of Business, 1981.