Publications
Publications
- 1980
- Controlling the Marketing Effort
Measuring Consumer Satisfaction Through Survey Research
By: J. Quelch and S. Ash
Citation
Quelch, J., and S. Ash. "Measuring Consumer Satisfaction Through Survey Research." In Controlling the Marketing Effort, edited by J. Carman and E. Langeard, G1–G9. Aix, France: Université d'Aix-Marseille, 1980.