Publications
Publications
  • 1980
  • Chapter
  • Marketing into the Eighties

Measuring Consumer Satisfaction and Complaint Behavior: A Study of Financial Services and Insurance

By: J. Quelch and S. Ash
  • Format:Print
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Citation

Quelch, J., and S. Ash. "Measuring Consumer Satisfaction and Complaint Behavior: A Study of Financial Services and Insurance." In Marketing into the Eighties, edited by H. Baker and M. Saren, 30–47. Strathclyde, Scotland: University of Strathclyde, 1980.

About The Author

John A. Quelch

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