Publications
Publications
  • 1980
  • Chapter
  • Refining the Conceptualization and Measurement of Consumer Satisfaction and Complaining Behavior

Consumer Satisfaction, Dissatisfaction, and Complaining Behavior: A Comprehensive Study of Rentals, Public Transportation and Utilities

By: S. Ash and J. Quelch
  • Format:Print
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Citation

Ash, S., and J. Quelch. "Consumer Satisfaction, Dissatisfaction, and Complaining Behavior: A Comprehensive Study of Rentals, Public Transportation and Utilities." In Refining the Conceptualization and Measurement of Consumer Satisfaction and Complaining Behavior, edited by H. Hunt and R. Day, 120–130. Bloomington: Indiana University, School of Business, 1980.

About The Author

John A. Quelch

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