Publications
Publications
  • 1980
  • Chapter
  • Marketing: Towards Excellence in the Eighties

Consumer Satisfaction with Appliances and Personal Care Equipment

By: S. Ash, M. Grant and J. Quelch
  • Format:Print
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Citation

Ash, S., M. Grant, and J. Quelch. "Consumer Satisfaction with Appliances and Personal Care Equipment." In Marketing: Towards Excellence in the Eighties, edited by V. Jones, 289–297. Montreal: Administrative Sciences Association of Canada, 1980.

About The Author

John A. Quelch

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