Publications
Publications
  • 1979
  • Chapter
  • Developments in Canadian Marketing

The Effects of Increased Choice on Television Viewing Behavior

By: K. Hardy, J. Quelch, I. Spencer and H. Munro
  • Format:Print
ShareBar

Citation

Hardy, K., J. Quelch, I. Spencer, and H. Munro. "The Effects of Increased Choice on Television Viewing Behavior." In Developments in Canadian Marketing. Vol. 1, edited by R. Tamilia, 32–41. Saskatoon, Saskatchewan: Administrative Sciences Association of Canada, 1979.

About The Author

John A. Quelch

More Publications

More from the Authors