Publications
Publications
- 1979
- Developments in Canadian Marketing
The Effects of Increased Choice on Television Viewing Behavior
By: K. Hardy, J. Quelch, I. Spencer and H. Munro
Citation
Hardy, K., J. Quelch, I. Spencer, and H. Munro. "The Effects of Increased Choice on Television Viewing Behavior." In Developments in Canadian Marketing. Vol. 1, edited by R. Tamilia, 32–41. Saskatoon, Saskatchewan: Administrative Sciences Association of Canada, 1979.