Publications
Publications
  • 1979
  • Chapter
  • Developments in Canadian Marketing

Preventive Health Care and Consumer Behavior: Towards a Broader Perspective

By: J. Quelch and S. Ash
  • Format:Print
ShareBar

Citation

Quelch, J., and S. Ash. "Preventive Health Care and Consumer Behavior: Towards a Broader Perspective." In Developments in Canadian Marketing. Vol. 1, edited by R. Tamilia, 104–115. Saskatoon, Saskatchewan: Administrative Sciences Association of Canada, 1979.

About The Author

John A. Quelch

More Publications

More from the Authors