Publications
Publications
- March 1992 (Revised April 2000)
- HBS Case Collection
Joline Godfrey and the Polaroid Corporation (A)
By: Linda A. Hill and Nancy A Kamprath
Abstract
Describes how Joline Godfrey, an intrapreneur at the Polaroid Corp., introduced and developed a project that could help Polaroid move to a more service- as opposed to product-oriented focus. Also depicts the mentor-protege relationship between Godfrey and Gerald Sudbey, a senior executive in the company. Addresses two issues: intrapreneurship and mentor-protege relationships. Allows the students to explore the process of intrapreneurship, what it takes to effectively be a change agent in an organization. In addition, provides them with a textured understanding of mentor-protege relationships--the various stages they go through, and the challenges and benefits they represent.
Keywords
Corporate Entrepreneurship; Rank and Position; Leading Change; Problems and Challenges; Change; Electronics Industry; Consumer Products Industry
Citation
Hill, Linda A., and Nancy A Kamprath. "Joline Godfrey and the Polaroid Corporation (A)." Harvard Business School Case 492-037, March 1992. (Revised April 2000.)