The New Global Brands: Managing Non-Governmental Organizations in the 21st Century

By: J. Quelch and Nathalie Laidler-Kylander

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Quelch, J., and Nathalie Laidler-Kylander. The New Global Brands: Managing Non-Governmental Organizations in the 21st Century. Mason, OH: Thomson South-Western, 2006.

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John A. Quelch

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The New Global Brands: Managing Non-Governmental Organizations in the 21st Century

Citation

About The Author

John A. Quelch

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