Publications
Publications
  • September 1991 (Revised December 1991)
  • Case
  • HBS Case Collection

Apple Computer (D): Epilogue

By: Michael Beer and Michael J. Gibbs
  • Format:Print
  • | Pages:8
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Abstract

Brings students up to date on events at Apple Computer as of August 1991. Outlines resolutions of, or attempts to deal with, problems outlined. Illustrates what Apple had done to address problems, shows progress to date, and alludes to further issues to be addressed. Can also be used mid-class to develop discussion of what to do next in the evolution of Apple's implementation of its new strategy.

Keywords

Strategic Planning; Problems and Challenges; Corporate Strategy; Computer Industry

Citation

Beer, Michael, and Michael J. Gibbs. "Apple Computer (D): Epilogue." Harvard Business School Case 492-013, September 1991. (Revised December 1991.)

About The Author

Michael Beer

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