Publications
Publications
- March 1991 (Revised January 1996)
- HBS Case Collection
The General Mills Board and Strategic Planning
By: Jay W. Lorsch
Abstract
Examines the General Mills Board of Directors' role in the General Mills joint venture with Nestle S.A. to sell cereals outside of North America. It raises the more general question of the appropriate role for the board of directors in strategy formulation.
Keywords
Joint Ventures; Trade; Corporate Governance; Managerial Roles; Expansion; Food and Beverage Industry; North America
Citation
Lorsch, Jay W. "The General Mills Board and Strategic Planning." Harvard Business School Case 491-117, March 1991. (Revised January 1996.)