Publications
Publications
- September 2004
- International Journal of Research in Marketing
Relative Explanatory Power of Agency Theory and Transaction Cost Analysis in German Salesforces
By: Manfred Krafft, Sönke Albers and Rajiv Lal
Keywords
Citation
Krafft, Manfred, Sönke Albers, and Rajiv Lal. "Relative Explanatory Power of Agency Theory and Transaction Cost Analysis in German Salesforces." International Journal of Research in Marketing 21, no. 3 (September 2004): 265–283.