Publications
Publications
  • September 2004
  • Article
  • International Journal of Research in Marketing

Relative Explanatory Power of Agency Theory and Transaction Cost Analysis in German Salesforces

By: Manfred Krafft, Sönke Albers and Rajiv Lal
  • Format:Print
  • | Pages:19
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Keywords

Theory; Cost; Sales; Employees; Germany

Citation

Krafft, Manfred, Sönke Albers, and Rajiv Lal. "Relative Explanatory Power of Agency Theory and Transaction Cost Analysis in German Salesforces." International Journal of Research in Marketing 21, no. 3 (September 2004): 265–283.

About The Author

Rajiv Lal

Marketing
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