Publications
Publications
  • June 2003
  • Article
  • Quantitative Marketing and Economics

The Impact of Frequent Shopper Programs in Grocery Retailing

By: Rajiv Lal and David E. Bell
  • Format:Print
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Keywords

Sales; Customer Focus and Relationships

Citation

Lal, Rajiv, and David E. Bell. "The Impact of Frequent Shopper Programs in Grocery Retailing." Quantitative Marketing and Economics 1, no. 2 (June 2003).

About The Authors

Rajiv Lal

Marketing
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David E. Bell

Marketing
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