Publications
Publications
  • February 2004
  • Article
  • Harvard Business Review

Measuring the Strategic Readiness of Intangible Assets

By: Robert S. Kaplan and David P. Norton
  • Format:Print
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Keywords

Measurement and Metrics; Strategy; Assets

Citation

Kaplan, Robert S., and David P. Norton. "Measuring the Strategic Readiness of Intangible Assets." Harvard Business Review 82, no. 2 (February 2004).

About The Author

Robert S. Kaplan

Accounting and Management
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