Faculty & Research
Publications
Publications
  • January 2004
  • Article
  • Journal of Operations Management

From Supply Chain to Demand Chain: The Role of Lead Time Reduction in Improving Demand Chain Performance

By: Suzanne de Treville, Roy D. Shapiro and Ari-Pekka Hameri
  • Format:Print
  • | Pages:15
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Keywords

Supply Chain; Performance; Distribution

Citation

de Treville, Suzanne, Roy D. Shapiro, and Ari-Pekka Hameri. "From Supply Chain to Demand Chain: The Role of Lead Time Reduction in Improving Demand Chain Performance." Journal of Operations Management 21, no. 6 (January 2004): 613–627.

About The Author

Roy D. Shapiro

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