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Article | Journal of Operations Management | January 2004

From Supply Chain to Demand Chain: The Role of Lead Time Reduction in Improving Demand Chain Performance

by Suzanne de Treville, Roy D. Shapiro and Ari-Pekka Hameri

Keywords: Supply Chain; Performance; Distribution;

Format: Print

15 pages

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Citation:

de Treville, Suzanne, Roy D. Shapiro, and Ari-Pekka Hameri. "From Supply Chain to Demand Chain: The Role of Lead Time Reduction in Improving Demand Chain Performance." Journal of Operations Management 21, no. 6 (January 2004): 613–627.

About the Author

Philip Caldwell Professor of Business Administration, Emeritus

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