Global Marketing Management

By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett

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Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management. 2nd ed. Reading, MA: Addison-Wesley Publishing Company, 1991.

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About The Authors

John A. Quelch

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Christopher A. Bartlett

More Publications

Global Marketing Management

Keywords

Citation

About The Authors

John A. Quelch

Christopher A. Bartlett

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