Publications
Publications
  • 2000
  • Chapter
  • Material Politics: The State and Consumer Society

Strategies of Consumer Group Mobilization

By: Gunnar Trumbull
  • Format:Print
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Keywords

Customer Relationship Management; Consumer Behavior; Marketing Strategy; Groups and Teams

Citation

Trumbull, Gunnar. "Strategies of Consumer Group Mobilization." In Material Politics: The State and Consumer Society, edited by Martin Daunton and Matthew Hilton. Oxford: Berg, 2000.

About The Author

Gunnar Trumbull

Business, Government and the International Economy
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