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Publications
Publications
  • 2000
  • Chapter
  • Material Politics: The State and Consumer Society

Strategies of Consumer Group Mobilization

By: Gunnar Trumbull
  • Format:Print
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Keywords

Customer Relationship Management; Consumer Behavior; Marketing Strategy; Groups and Teams

Citation

Trumbull, Gunnar. "Strategies of Consumer Group Mobilization." In Material Politics: The State and Consumer Society, edited by Martin Daunton and Matthew Hilton. Oxford: Berg, 2000.

About The Author

Gunnar Trumbull

Business, Government and the International Economy
→More Publications

More from the Author

    • August 2024 (Revised November 2024)
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    Commonwealth Fusion Systems: Born at Scale

    By: Joshua Lev Krieger, Jim Matheson, Kyle Myers, Gunnar Trumbull and Richard Vietor
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    Fit for 55: Europe at a Climate Crossroads?

    By: Laura Jakli, Jonas Meckling and J. Gunnar Trumbull
    • March 2024 (Revised November 2024)
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    Kawasaki Heavy Industries Bets on Clean Hydrogen

    By: Gunnar Trumbull, Nobuo Sato and Akiko Kanno
More from the Author
  • Commonwealth Fusion Systems: Born at Scale By: Joshua Lev Krieger, Jim Matheson, Kyle Myers, Gunnar Trumbull and Richard Vietor
  • Fit for 55: Europe at a Climate Crossroads? By: Laura Jakli, Jonas Meckling and J. Gunnar Trumbull
  • Kawasaki Heavy Industries Bets on Clean Hydrogen By: Gunnar Trumbull, Nobuo Sato and Akiko Kanno
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