Publications
Publications
  • January 2004
  • Article
  • Journal of Marketing

Commentary on "Evolving to a New Dominant Logic in Marketing"

By: John Deighton and Das Narayandas
  • Format:Print
  • | Pages:10
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Keywords

Marketing

Citation

Deighton, John, and Das Narayandas. Commentary on "Evolving to a New Dominant Logic in Marketing". Journal of Marketing 68, no. 1 (January 2004): 18–27.

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