Publications
Publications
- January 2004
- Journal of Marketing
Commentary on "Evolving to a New Dominant Logic in Marketing"
By: John Deighton and Das Narayandas
Keywords
Citation
Deighton, John, and Das Narayandas. Commentary on "Evolving to a New Dominant Logic in Marketing". Journal of Marketing 68, no. 1 (January 2004): 18–27.