Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • January 2004
  • Article
  • Journal of Marketing

Commentary on "Evolving to a New Dominant Logic in Marketing"

By: John Deighton and Das Narayandas
  • Format:Print
  • | Pages:10
ShareBar

Keywords

Marketing

Citation

Deighton, John, and Das Narayandas. Commentary on "Evolving to a New Dominant Logic in Marketing". Journal of Marketing 68, no. 1 (January 2004): 18–27.
  • Find it at Harvard

About The Authors

John A. Deighton

→More Publications

Das Narayandas

Marketing
→More Publications

More from the Authors

    • January 2023
    • Faculty Research

    Digital Transformation at Tata Steel

    By: Krishna Palepu, Das Narayandas and Radhika Kak
    • November 2022
    • Interactive Advertising Bureau

    The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation

    By: John A. Deighton and Leora Kornfeld
    • 2022
    • Faculty Research

    The Internet's Effects on Consumption: Useful, Harmful, Playful

    By: John A. Deighton and Leora Kornfeld
More from the Authors
  • Digital Transformation at Tata Steel By: Krishna Palepu, Das Narayandas and Radhika Kak
  • The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation By: John A. Deighton and Leora Kornfeld
  • The Internet's Effects on Consumption: Useful, Harmful, Playful By: John A. Deighton and Leora Kornfeld
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College