How (Un)ethical Are You?

Mahzarin R. Banaji; Max H. Bazerman; Dolly  Chugh

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Article | Harvard Business Review | December 2003

How (Un)ethical Are You?

by Mahzarin R. Banaji, Max H. Bazerman and Dolly Chugh

Keywords: Ethics;

Format: Print

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Citation:

Banaji, Mahzarin R., Max H. Bazerman, and Dolly Chugh. "How (Un)ethical Are You?" Harvard Business Review 81, no. 12 (December 2003).

About the Author

Max H. Bazerman

Jesse Isidor Straus Professor of Business Administration

Negotiation, Organizations & Markets

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Editorial | Scientific American | March 21, 2020

When We're Wrong, It's Our Responsibility as Scientists to Say So

Ariella Kristal, A.V. Whillans, Max Bazerman, Francesca Gino, Lisa Shu, Nina Mazar and Dan Ariely

Keywords: responsibility;

Citation:
Kristal, Ariella, A.V. Whillans, Max Bazerman, Francesca Gino, Lisa Shu, Nina Mazar, and Dan Ariely. "When We're Wrong, It's Our Responsibility as Scientists to Say So." Scientific American (March 21, 2020). View Details

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Teaching Note | HBS Case Collection | March 2020

Behavior Change for Good

Michael Luca and Max Bazerman

Citation:
Luca, Michael, and Max Bazerman. "Behavior Change for Good." Harvard Business School Teaching Note 920-041, March 2020. View Details

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Case | HBS Case Collection | March 2020

Behavior Change for Good

Max Bazerman, Michael Luca and Marie Lawrence

In 2017, Katy Milkman and Angela Duckworth created Behavior Change for Good (BCFG)—a behavioral science initiative founded with the goal of helping people to achieve long-term behavior change in the areas of personal health, financial decisions (savings), and education. The initiative centered around a simple idea – by partnering with large customer-facing organizations such as gyms and banks, BCFG could design interventions aimed at changing habits of these organizations’ customers. The earliest BCFG experiments focused on increasing exercise, partnering with two major gym chains - 24 Hour Fitness and Blink Fitness. The gyms were on board with the idea of nudging members to exercise more and continue their memberships. But what interventions might lead their gym members to have better exercise habits? And how will they decide if an intervention is successful?

Citation:
Bazerman, Max, Michael Luca, and Marie Lawrence. "Behavior Change for Good." Harvard Business School Case 920-049, March 2020. View Details

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How (Un)ethical Are You?

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