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  • 2005
  • Manual

Problems and Cases in Health Care Marketing - Instructor Manual

By: John T. Gourville, John A. Quelch and V. Kasturi Rangan
  • Format:Print
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Keywords

Problems And Challenges; Cases; Health; Marketing; Books

Citation

Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing - Instructor Manual. New York: McGraw-Hill/Irwin, 2005.
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About The Authors

John T. Gourville

Marketing
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John A. Quelch

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V. Kasturi Rangan

Marketing
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    Nonprofit Boards: It Is time to Lift Your Gaze and See the System

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    Marketing's Role in Navigating the Winds of COVID-19

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    Promoting Land and Nature Jerky (Brief Case)

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More from the Authors
  • Nonprofit Boards: It Is time to Lift Your Gaze and See the System By: Shamal Dass, Kristy Muir and V. Kasturi Rangan
  • Marketing's Role in Navigating the Winds of COVID-19 By: V. Kasturi Rangan and Courtney Han
  • Promoting Land and Nature Jerky (Brief Case) By: John A. Quelch and Katherine B. Hartman
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