Problems and Cases in Health Care Marketing - Instructor Manual

John T. Gourville; John A. Quelch; V. Kasturi  Rangan

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Manual | 2005

Problems and Cases in Health Care Marketing - Instructor Manual

by John T. Gourville, John A. Quelch and V. Kasturi Rangan

Keywords: Problems and Challenges; Cases; Health; Marketing; Books;

Format: Print

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Citation:

Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing - Instructor Manual. New York: McGraw-Hill/Irwin, 2005.