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Book | 2005

Problems and Cases in Health Care Marketing

by John T. Gourville, John A. Quelch and V. Kasturi Rangan

Keywords: Problems and Challenges; Cases; Health; Marketing;

Format: Print

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Citation:

Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing. New York: McGraw-Hill/Irwin, 2005.

About the Authors

John T. Gourville

Albert J. Weatherhead, Jr. Professor of Business Administration

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Charles Edward Wilson Professor of Business Administration, Emeritus

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V. Kasturi Rangan

Malcolm P. McNair Professor of Marketing

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