Faculty & Research
Publications
Publications

Problems and Cases in Health Care Marketing

By: John T. Gourville, John A. Quelch and V. Kasturi Rangan
  • Format:Print
ShareBar

Keywords

Problems And Challenges; Cases; Health; Marketing

Citation

Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing. New York: McGraw-Hill/Irwin, 2005.

More from the Authors