Problems and Cases in Health Care Marketing

Keywords

Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing. New York: McGraw-Hill/Irwin, 2005.

Marketing

Marketing

- March 2021 (Revised May 2021)
- Faculty Research
Blue Meridian Partners (B): Pivoting in a Crisis

By: V. Kasturi Rangan
- March 2021 (Revised May 2021)
- Faculty Research
Blue Meridian Partners (A): Scaling for Impact

By: V. Kasturi Rangan
- March 2021 (Revised May 2021)
- Faculty Research
M-KOPA: Empowering Lives

By: V. Kasturi Rangan, Wale Lawal and Pippa Tubman Armerding