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  • 2005
  • Book

Problems and Cases in Health Care Marketing

By: John T. Gourville, John A. Quelch and V. Kasturi Rangan
  • Format:Print
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Keywords

Problems and Challenges; Cases; Health; Marketing

Citation

Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing. New York: McGraw-Hill/Irwin, 2005.
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About The Authors

John T. Gourville

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John A. Quelch

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V. Kasturi Rangan

Marketing
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More from the Authors
  • Paga: Building a Fintech Ecosystem in Nigeria By: V. Kasturi Rangan and Namrata Arora
  • M-KOPA (B): Empowering Lives By: V. Kasturi Rangan, Pippa Tubman Armerding and Wale Lawal
  • The END Fund (B) By: V. Kasturi Rangan and Courtney Han
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