Problems and Cases in Health Care Marketing

Keywords

Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing. New York: McGraw-Hill/Irwin, 2005.

Marketing

- September 2023
- Faculty Research
KaBoom! Play at Scale

By: V. Kasturi Rangan, Sarah Appleby and Christine Snively
- June 2023
- Faculty Research
Transformative Social Impact: Year Up

By: V. Kasturi Rangan and Sarah Appleby
- May 2023
- Faculty Research
OneTen: One Million Careers for Black Talent

By: Boris Groysberg, V. Kasturi Rangan, Annelena Lobb and Kerry Herman