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Downsizing Price Increases: A Greater Sensitivity to Price Than Quantity in Consumer Markets

By: John T. Gourville and Jonathan J. Koehler
  • Format:Print
  • | Language:English
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Citation

Gourville, John T., and Jonathan J. Koehler. "Downsizing Price Increases: A Greater Sensitivity to Price Than Quantity in Consumer Markets." Harvard Business School Working Paper, No. 04-042, March 2004.

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John T. Gourville

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