Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • 1 Oct 1990
  • Conference Presentation

One Mega and Seven Basic Principles for Consumer Research

By: G. Zaltman
  • Format:Print
  • | Language:English
ShareBar

Keywords

Research; Demand And Consumers

Citation

Zaltman, G. "One Mega and Seven Basic Principles for Consumer Research." In Association for Consumer Research Fellows' Award Speech. New York, October 1, 1990.

About The Author

Gerald Zaltman

→More Publications

More from the Author

    • June 2020
    • Faculty Research

    Understanding the Brand Equity of Nestlé Crunch Bar

    By: Jill Avery and Gerald Zaltman
    • Journal of Marketing

    A Theories-in-Use Approach to Building Marketing Theory

    By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
    • January 2019
    • Faculty Research

    Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

    By: Jill Avery and Gerald Zaltman
More from the Author
  • Understanding the Brand Equity of Nestlé Crunch Bar By: Jill Avery and Gerald Zaltman
  • A Theories-in-Use Approach to Building Marketing Theory By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
  • Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis By: Jill Avery and Gerald Zaltman
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College