Publications
Publications

One Mega and Seven Basic Principles for Consumer Research

By: G. Zaltman
  • Format:Print
  • | Language:English
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Keywords

Research; Demand and Consumers

Citation

Zaltman, G. "One Mega and Seven Basic Principles for Consumer Research." In Association for Consumer Research Fellows' Award Speech. New York, October 1, 1990.

About The Author

Gerald Zaltman

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