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Publications
Publications
1 Oct 1996
Conference Presentation
Breaking Out of the Box: Meaning and Means
By:
G. Zaltman
Format:
Print
|
Language:
English
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Keywords
Attitudes
;
Research
Citation
Zaltman, G. "Breaking Out of the Box: Meaning and Means." Paper presented at the Association for Consumer Research Annual Conference, Tucson, AZ, October 1, 1996.
About The Author
Gerald Zaltman
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More Publications
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2022
Foundations and Trends® in Marketing
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By:
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and
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Journal of Marketing
A Theories-in-Use Approach to Building Marketing Theory
By:
G. Zaltman
, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
More from the Author
Open or Closed? Your Mind, Your Decision!
By: Gerald Zaltman
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
A Theories-in-Use Approach to Building Marketing Theory
By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
