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  • 1 Oct 1996
  • Conference Presentation

Breaking Out of the Box: Meaning and Means

By: G. Zaltman
  • Format:Print
  • | Language:English
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Keywords

Attitudes; Research

Citation

Zaltman, G. "Breaking Out of the Box: Meaning and Means." Paper presented at the Association for Consumer Research Annual Conference, Tucson, AZ, October 1, 1996.

About The Author

Gerald Zaltman

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More from the Author
  • Open or Closed? Your Mind, Your Decision! By: Gerald Zaltman
  • Understanding the Brand Equity of Nestlé Crunch Bar By: Jill Avery and Gerald Zaltman
  • A Theories-in-Use Approach to Building Marketing Theory By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
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