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People Express - March 1984

By: D. Quinn Mills
  • Format:Print
  • | Pages:3
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Abstract

Describes People Express business strategy and whether it was successful. Describes changing environment in the airline industry and asks students to make decisions concerning a new business strategy for People Express. Follow-up to the (A) case.

Keywords

Change; Industry Structures; Business Strategy; Aerospace Industry

Citation

Mills, D. Quinn. "People Express - March 1984." Harvard Business School Supplement 487-043, November 1986.

About The Author

D. Quinn Mills

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