Publications
Publications
- 01 May 1998
Rapid Learning and Adaptation in Product Development: An Empirical Study of the Internet Software Industry
By: Alan MacCormack, M. Iansiti and R Verganti
Keywords
Learning; Product Development; Software; Computer Industry; Information Technology Industry; Technology Industry
Citation
MacCormack, Alan, M. Iansiti, and R Verganti. "Rapid Learning and Adaptation in Product Development: An Empirical Study of the Internet Software Industry." Paper presented at the International Product Development Management Conference, Italy, May 01, 1998.