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Rapid Learning and Adaptation in Product Development: An Empirical Study of the Internet Software Industry

By: Alan MacCormack, M. Iansiti and R Verganti
  • Format:Print
  • | Language:English
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Keywords

Learning; Product Development; Software; Computer Industry; Information Technology Industry; Technology Industry

Citation

MacCormack, Alan, M. Iansiti, and R Verganti. "Rapid Learning and Adaptation in Product Development: An Empirical Study of the Internet Software Industry." Paper presented at the International Product Development Management Conference, Italy, May 01, 1998.

About The Authors

Alan D. MacCormack

Technology and Operations Management
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Marco Iansiti

Technology and Operations Management
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