Publications
Publications

R&D, Marketing, and the Success of Next-Generation Products

By: Elie Ofek and Miklos Sarvary
  • Format:Print
  • | Pages:16
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Keywords

Research and Development; Marketing; Success; Product

Citation

Ofek, Elie, and Miklos Sarvary. "R&D, Marketing, and the Success of Next-Generation Products." Marketing Science 22, no. 3 (Summer 2003): 355–370.

About The Author

Elie Ofek

Marketing
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