Publications
Publications
  • autumn 2003
  • Article
  • European Business Forum

Rediscover Your Customers

By: John A. Quelch and Gail J. McGovern
  • Format:Print
  • | Pages:1
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Citation

Quelch, John A., and Gail J. McGovern. "Rediscover Your Customers." European Business Forum, no. 15 (autumn 2003): 91.

About The Author

John A. Quelch

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