Publications
Publications

Why Customers Matter

By: W. Earl Sasser Jr.
  • Format:Electronic
  • | Language:English
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Keywords

Customer Value and Value Chain

Citation

Sasser, W. Earl, Jr. "Why Customers Matter." Boston: Harvard Business School Publishing Class Lecture, 2003. Electronic. (Faculty Lecture: HBSP Product Number 1490C.)

About The Author

W. Earl Sasser

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