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  • 2004
  • Other Unpublished Work

The Message Supports the Medium

By: Bharat Anand and Ron Shachar
  • Format:Print
  • | Language:English
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Citation

Anand, Bharat, and Ron Shachar. "The Message Supports the Medium." 2004. (Formerly Titled: "Strategic Targeting with Noisy Signals" and "Targeted Advertising as a Signal of Product Match.")
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About The Author

Bharat N. Anand

Strategy
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More from the Authors
  • The Virtues and Limitations of Dynamic Capabilities By: Bharat Anand and David J. Collis
  • The Limitations of Dynamic Capabilities By: David J. Collis and Bharat Anand
  • The United States in Contemporary Perspectives: Evolving Forms, Strategy, and Performance By: David J. Collis, Bharat Anand and J. Yo-Jud Cheng
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