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The Message Supports the Medium

By: Bharat Anand and Ron Shachar
  • Format:Print
  • | Language:English
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Citation

Anand, Bharat, and Ron Shachar. "The Message Supports the Medium." 2004. (Formerly Titled: "Strategic Targeting with Noisy Signals" and "Targeted Advertising as a Signal of Product Match.")

About The Author

Bharat N. Anand

Strategy
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