Publications
Publications

Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise

By: S. C. Wheelwright and K. B. Clark
  • Format:Print
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Keywords

Leading Change; Product Development

Citation

Wheelwright, S. C., and K. B. Clark. Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise. New York: Free Press, 1995.

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