Publications
Publications
- summer 2003
- MIT Sloan Management Review
Leveraging the Incumbent's Advantage
By: Marco Iansiti, F. Warren McFarlan and George Westerman
Citation
Iansiti, Marco, F. Warren McFarlan, and George Westerman. "Leveraging the Incumbent's Advantage." MIT Sloan Management Review 44, no. 4 (summer 2003): 58–64.