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  • April 1983 (Revised October 2000)
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People Express (A)

By: Leonard A. Schlesinger and Debra Whitestone
  • Format:Print
  • | Pages:25
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Abstract

Describes the start up, strategy, organizational design, and operations over the first eighteen months of the airline. Focuses on the creative use of human resources as an integral part of the business strategy.

Keywords

Human Capital; Air Transportation; Organizational Design; Operations; Business Startups; Business Strategy; Air Transportation Industry; United States

Citation

Schlesinger, Leonard A., and Debra Whitestone. "People Express (A)." Harvard Business School Case 483-103, April 1983. (Revised October 2000.)
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About The Author

Leonard A. Schlesinger

General Management
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More from the Authors
  • The Meteoric Rise of Skims By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
  • Beyond the Barricades: Chile 2023 By: Debora L. Spar, Willis Emmons, Leonard A. Schlesinger and Ruth Costas
  • Doing Business in Lima, Peru By: Jeffrey T. Polzer, Leonard A. Schlesinger and Max Hancock
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