Publications
Publications
  • March 2005
  • Article
  • Organizational Behavior and Human Decision Processes

Towards a Competitive Arousal Model of Decision Making: A Study of Auction Fever in Live and Internet Auctions

By: Gillian Ku, Deepak Malhotra and J. Keith Murnighan
  • Format:Print
  • | Pages:15
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Keywords

Competition; Decision Making; Auctions; Online Technology

Citation

Ku, Gillian, Deepak Malhotra, and J. Keith Murnighan. "Towards a Competitive Arousal Model of Decision Making: A Study of Auction Fever in Live and Internet Auctions." Organizational Behavior and Human Decision Processes 96, no. 2 (March 2005): 89–103.

About The Author

Deepak Malhotra

Negotiation, Organizations & Markets
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