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Publications
Publications
  • summer 2003
  • Article
  • Marketing Science

Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures

By: Anita Elberse and Jehoshua Eliashberg
  • Format:Print
  • | Pages:26
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Keywords

Supply And Industry; Product; Markets; Film Entertainment; Entertainment And Recreation Industry; Motion Pictures And Video Industry

Citation

Elberse, Anita, and Jehoshua Eliashberg. "Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures." Marketing Science 22, no. 3 (summer 2003): 329–354.
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About The Author

Anita Elberse

Marketing
→More Publications

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More from the Authors
  • Chip and Joanna Gaines' Magnolia Network By: Anita Elberse and Julia McNicholas
  • Paris Saint-Germain: Building One of the World's Top Sports Brands By: Anita Elberse and David Moreno Vicente
  • Live Nation and Pharrell Williams By: Anita Elberse and Kate Christensen
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