Publications
Publications
  • January 2004
  • Article
  • Journal of Retailing

Managing Price Expectations through Product Overlap

By: John T. Gourville and Youngme Moon
  • Format:Print
  • | Pages:12
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Keywords

Management; Price; Product

Citation

Gourville, John T., and Youngme Moon. "Managing Price Expectations through Product Overlap." Journal of Retailing 80, no. 1 (January 2004): 23–34.

About The Authors

John T. Gourville

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Youngme Moon

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