Publications
Publications
  • January 1981
  • Case
  • HBS Case Collection

Mary Kay Cosmetics, Inc.

By: John P. Kotter
  • Format:Print
  • | Language:English
  • | Pages:13
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Abstract

Introduces the student to Mary Kay Cosmetics, Inc., its business, its strategy, and its organization. Provides the necessary background for understanding the contributions of Mary Kay Ash, the company's founder and chairman.

Keywords

Management Teams; Business Strategy; Organizations; Beauty and Cosmetics Industry

Citation

Kotter, John P. "Mary Kay Cosmetics, Inc." Harvard Business School Case 481-126, January 1981.

About The Author

John P. Kotter

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