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  • November 1976 (Revised November 1980)
  • Background Note
  • HBS Case Collection

A Brief Note on Social Motives

By: John J. Gabarro
  • Format:Print
  • | Pages:6
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Abstract

Briefly describes in management terms the three social motives: Need for achievement; need for power; need for affiliation. Also briefly reviews the implications of the work of David McClelland, David Winters, and others for motivation within organizational settings. The power motive is described in terms of both "personalized power" and "socialized power."

Keywords

Motivation and Incentives

Citation

Gabarro, John J. "A Brief Note on Social Motives." Harvard Business School Background Note 477-053, November 1976. (Revised November 1980.)

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