Publications
Publications
  • December 1970 (Revised April 1983)
  • Case
  • HBS Case Collection

Product Management at United Brands

By: Jay W. Lorsch
  • Format:Print
  • | Pages:9
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Keywords

Product; Management; Consumer Products Industry

Citation

Lorsch, Jay W. "Product Management at United Brands." Harvard Business School Case 471-049, December 1970. (Revised April 1983.)

About The Author

Jay W. Lorsch

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