Publications
Publications
  • 1979
  • Article
  • Journal of Consumer Policy

Measurement of the Relative Importance of Product Attribute Information: A Review of the Information Display Approach

By: J. Quelch
  • Format:Print
  • | Pages:14
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Citation

Quelch, J. "Measurement of the Relative Importance of Product Attribute Information: A Review of the Information Display Approach." Journal of Consumer Policy 3, no. 3 (1979): 232–245.

About The Author

John A. Quelch

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