Cases in Strategic Marketing Management: Business Strategies in Latin America

By: Guillermo D'Andrea and John A. Quelch

Format:Print

Citation

D'Andrea, Guillermo, and John A. Quelch. Cases in Strategic Marketing Management: Business Strategies in Latin America. Upper Saddle River, NJ: Prentice Hall, 2001.

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John A. Quelch

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Cases in Strategic Marketing Management: Business Strategies in Latin America

Citation

About The Author

John A. Quelch

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