Publications
Publications
- 1996
Cases in Marketing Management and Strategy: An Asia Pacific Perspective
By: John A. Quelch, Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan
Citation
Quelch, John A., Siew Meng Leong, Swee Hoon Ang, and Chin Tiong Tan. Cases in Marketing Management and Strategy: An Asia Pacific Perspective. Singapore: Prentice Hall, 1996.