Publications
Publications

Marketing Management: Readings from Theory to Practice

By: B. P. Shapiro, R. J. Dolan and J. A. Quelch
  • Format:Print
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Keywords

Marketing; Management; Theory; Practice

Citation

Shapiro, B. P., R. J. Dolan, and J. A. Quelch. Marketing Management: Readings from Theory to Practice. Homewood, IL: Richard D. Irwin, 1985.

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