Publications
Publications

Marketing Management: Principles, Analysis and Applications

By: B. P. Shapiro, R. J. Dolan and J. Quelch
  • Format:Print
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Keywords

Marketing; Management; Theory

Citation

Shapiro, B. P., R. J. Dolan, and J. Quelch. Marketing Management: Principles, Analysis and Applications. Homewood, IL: Richard D. Irwin, 1985.

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