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  • 1983
  • Book

Cases in Advertising and Promotion Management

By: John A. Quelch and Paul Farris
  • Format:Print
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Citation

Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. Plano, TX: Business Publications, Inc., 1983. (2nd edition, 1987. 3rd edition, Homewood, Ill.: Richard D. Irwin, Inc., 1991. 4th edition, Burr Ridge, Ill.: Richard D. Irwin, Inc., 1994.)

About The Author

John A. Quelch

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Related Work
  • Cases in Advertising and Promotion Management By: John A. Quelch and Paul Farris
  • Cases in Advertising and Promotion Management By: John A. Quelch and Paul Farris
  • Cases in Advertising and Promotion Management By: John A. Quelch and Paul Farris
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