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Cases in Advertising and Promotion Management

By: John A. Quelch and Paul Farris
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Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. Plano, TX: Business Publications, Inc., 1983. (2nd edition, 1987. 3rd edition, Homewood, Ill.: Richard D. Irwin, Inc., 1991. 4th edition, Burr Ridge, Ill.: Richard D. Irwin, Inc., 1994.)

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John A. Quelch

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