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  • March 1999
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Hans Fritz at Novartis Thailand (A): The First Month

By: Michael Y. Yoshino and Carin-Isabel Knoop
  • Format:Print
  • | Pages:17 
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Abstract

Dr. Hans Fritz is 37 years old when he arrives in Bangkok on March 1, 1998 to assume his position as general manager of Novartis Thailand. Novartis is the world's largest pharmaceutical company. He had lobbied to transition from a staff position to this line management assignment. He encounters an organization in chaos, a demoralized staff, and a market in crisis. The case describes his first month in this new position. His most important task at this stage is to set priorities when everything needs to be done at once. He has to decide whom to trust on his team and what to do in the short, medium, and long term.

Keywords

Management Teams; Organizational Structure; Transition; Organizational Change And Adaptation; Working Conditions; Organizational Culture; Growth And Development Strategy; Crisis Management; Decision Making; Pharmaceutical Industry; Thailand

Citation

Yoshino, Michael Y., and Carin-Isabel Knoop. "Hans Fritz at Novartis Thailand (A): The First Month." Harvard Business School Case 399-123, March 1999.
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About The Author

Michael Y. Yoshino

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Related Work

    • March 1999 (Revised January 2001)
    • Faculty Research

    Hans Fritz at Novartis Thailand (B): The First Six Months

    By: Michael Y. Yoshino and Carin-Isabel Knoop
Related Work
  • Hans Fritz at Novartis Thailand (B): The First Six Months By: Michael Y. Yoshino and Carin-Isabel Knoop
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