Publications
Publications
  • April 2003
  • Article
  • Harvard Business Review

R&D Comes to Services: Bank of America's Pathbreaking Experiments

By: Stefan Thomke
  • Format:Print
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Keywords

Research and Development; Service Delivery; Banking Industry

Citation

Thomke, Stefan. "R&D Comes to Services: Bank of America's Pathbreaking Experiments." Harvard Business Review 81, no. 4 (April 2003). (Translated into German and reprinted in Harvard Business Manager (July 2003))

About The Author

Stefan H. Thomke

Technology and Operations Management
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