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Publications
Publications
  • 2002
  • Chapter
  • The Languages of the Brain

Eliciting Mental Models through Imagery

By: Gerald Zaltman
  • Format:Print
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Keywords

Perception; Cognition and Thinking

Citation

Zaltman, Gerald. "Eliciting Mental Models through Imagery." Chap. 22 in The Languages of the Brain, edited by Albert M. Galaburda, Stephen M. Kosslyn, and Yves Christen. Cambridge: Harvard University Press, 2002.

About The Author

Gerald Zaltman

→More Publications

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More from the Author
  • Open or Closed? Your Mind, Your Decision! By: Gerald Zaltman
  • Understanding the Brand Equity of Nestlé Crunch Bar By: Jill Avery and Gerald Zaltman
  • A Theories-in-Use Approach to Building Marketing Theory By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
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