Publications
Publications
- October 1998 (Revised November 1998)
- HBS Case Collection
Newman's Own, Inc.
By: James E. Austin
Abstract
Describes the creation and evolution of this food marketing corporation. All its after-tax profits are donated to charity by Paul Newman, the distinguished actor and social entrepreneur. The company has grown into a $100 million enterprise and donated cumulatively $89 million to charities. It faces major competitive and organizational challenges. Includes color exhibits.
Keywords
Social Entrepreneurship; Food; Organizations; Corporate Social Responsibility And Impact; Problems And Challenges; Competitive Advantage; Food And Beverage Industry
Citation
Austin, James E. "Newman's Own, Inc." Harvard Business School Case 399-052, October 1998. (Revised November 1998.)
