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  • September 1998 (Revised February 1999)
  • Case
  • HBS Case Collection

Interactive Insurance Services: Redefining Insurance Distribution

By: Lynda M. Applegate and Marla Malcom-Nagler
  • Format:Print
  • | Pages:20
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Abstract

Founded in July 1995, Interactive Insurance Services provided personal lines of insurance over the World Wide Web. In June 1996, the company was acquired by Intuit for $7.5 million. The case details the competitive and organizational issues faced by this rapidly growing Internet business.

Keywords

Acquisition; Restructuring; Growth and Development; Distribution; Business Processes; Competitive Strategy; Web; Insurance Industry

Citation

Applegate, Lynda M., and Marla Malcom-Nagler. "Interactive Insurance Services: Redefining Insurance Distribution." Harvard Business School Case 399-017, September 1998. (Revised February 1999.)
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About The Author

Lynda M. Applegate

Entrepreneurial Management
→More Publications

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More from the Authors
  • Andonix: Building Businesses in Turbulent Times By: Lynda M. Applegate and Ankita Panda
  • Newsweek: Leading a Transformation By: Lynda M. Applegate
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